This conference is organised by the European Science Foundation (ESF) in partnership with Linköping University., 6-10 September 2010
"Paying Attention" concerns the politics, ethics and aesthetics of the attention economy. This is the social and technical milieu in which web native
generations live much of their lives. It will address key questions like: What
architectures of power are at work in the attention economy ? How is it building
new structures of experience? What kinds of value does this architecture
produce? "Paying Attention" encourages dialogue between researchers from the
fields of Cultural and New Media Studies, Philosophy, Education, Communications,
Economics, Internet studies, Human Computer Interface Studies, Art and Design.
It also seeks the input and insights of creative practitioners exploring
critical and alternative uses of new media forms and
technologies.
Through an ever-burgeoning technical apparatus of
surveying, data mining and internet search-tailoring the attention of individual
minds is estimated, costed, marketed, bought and sold. The "attention economy"
is enabled by technologies like Google’s web-crawler and search algorithms and
agents and all kinds of metadata production. The dominance of this mode of
conceiving and calculating attention, above all that of the young, can be seen
to be bearing fruit in many national, regional and global phenomena. The
traditional values of the public sphere are unmistakably reshaped though these
processes.
"Paying Attention" is also interested in how practices such
as videogaming, P2P Filesharing, pervasive media experimentation, and mobile
phone activism create detours, reinventions and reimaginings of the cultural
program to which younger generations are recruited. While there is a concerted
effort to commercialise and exploit these spaces according to the demands of the
global media industries, web 2.0’s reorientation of social communication
practices remains charged with an indeterminate techno-cultural potential which
the conference seeks to explore.
Applications are invited for research
paper contributions on any subject relevant to the conference’s aims. These may
include the areas listed below to indicate the broad scope of relevant topics or
subjects. The conference also seeks through its poster section contributions of
an experimental kind from digital media artists and developers that engage with
the conference theme of attention and experiential design in critical and/or
creative ways. These may take the form of demos, animatics, ethical or critical
design projects, installation treatments or concepts in progress. These will
form a major part of the program as key elements in the articulation of viable
technocultural futures. We will be seeking submissions that can engage and
develop the themes of the event through the summer of 2010 through the online
community of conference delegates. Practice based researchers should apply under
the poster programme using the 400 word abstract to describe their plans for the
event.
Key themes will include:
Conference format:
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