Dear P2P friends,
I'm working on a project to define the contours of a new approach to marketing -- what I call "Evolutionary Marketing" -- based on the recognition that we are all part of an evolving process, and that we have both a responsibility and opportunity to evolve our perspective on how and why we communicate, sell, and engage.
I'm looking for case studies, articles, and papers on approaches to marketing -- online in particular -- that demonstrate a more "integral" perspective on the subject. Does anyone have any resources?
Thanks,
Sam